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I-HOPE Women's Business Center

Lunch & Learn: Social Media Savvy

Jun
20
2024
Thu, Jun 20 12:00 PM to 1:00 PM
Online
Topic: Start-up Assistance

Embark on a journey to unlock the full potential of social media for your small business with our engaging virtual Lunch & Learn session. Tailored for entrepreneurs in the vibrant state of South Carolina, this online event is your gateway to understanding, navigating, and leveraging social media platforms to elevate your business's online presence and connect with your audience.

Key Topics Include:

Introduction to Social Media for Business: Explore the role of social media in today's business landscape. Understand how platforms like Facebook, Instagram, Twitter, and LinkedIn can be powerful tools for brand awareness, customer engagement, and business growth.

Crafting a Social Media Strategy: Learn the fundamentals of developing a strategic social media plan for your small business. Discover how to identify your target audience, set goals, and create content that resonates with your followers and potential customers.

Platform-Specific Best Practices: Delve into the unique features and best practices for popular social media platforms. Understand the nuances of each platform and tailor your content to maximize engagement and visibility.

Content Creation and Curation: Uncover tips and tricks for creating compelling and shareable content. Explore the art of storytelling, visual aesthetics, and user-generated content to enhance your brand's authenticity and appeal.

Scheduling and Automation Tools: Streamline your social media management with scheduling and automation tools. Learn how to efficiently plan and schedule posts, track analytics, and maintain a consistent online presence without being tied to your devices.

Engagement Strategies: Cultivate a thriving online community by implementing effective engagement strategies. From responding to comments and messages to running interactive campaigns, discover how to foster meaningful connections with your audience.

Social Media Analytics: Gain insights into the metrics that matter. Learn how to analyze social media analytics to measure the success of your campaigns, identify trends, and make data-driven decisions to refine your social media strategy.

Legal and Ethical Considerations: Navigate the legal and ethical aspects of social media management. Understand the importance of privacy, copyright, and disclosure when using social media for business purposes.

Expert Panel and Q&A Session: Engage with social media experts who understand the unique challenges and opportunities for small businesses in South Carolina. Participate in a Q&A session to get personalized insights and advice for your specific social media needs.

Don't miss this opportunity to harness the power of social media for your small business in South Carolina. Register now to secure your spot at this virtual Lunch & Learn, and gain actionable insights to take your social media presence to the next level.


Fee: No Cost



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Association of Women's Business Centers U.S. Small Business Administration

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