Boost Customer Engagement with AI

AI is everywhere — but most small business owners still do not know how to use it in a way that actually works.

This 60-minute workshop shows how to use AI to reach more of your target audience. You’ll learn the difference between Machine Learning and Deep Learning and focus on three key AI functions: Automation, Prediction, and Generation.

We’ll explore how AI tools can boost lead engagement by about 20% through personalized marketing and social media automation.

In the interactive section, you’ll:

• Perform an Audience Audit to find outreach barriers.

• Measure lost leads and low conversion rates.

• Match solutions to AI functions and set a SMART 90-day goal for audience growth.

• The workshop ends with creating a Strategic Outreach Roadmap, detailing tools and steps for an AI-driven marketing proof of concept.